Tech and tourism: what trends for 2022?

Published on 13 June 2022

Reading time 7 minutes

It's almost summer, and most of us are getting antsy. Ever wonder how the tourism sector uses tech to its advantage? Or what essential tech jobs this field offers? We reveal all in this article!

The tourism market in 2022


Despite all the havoc the pandemic wreaked on the tourism sector (the number of international tourists fell from 1,460 billion in 2019 to 398 million in 2020), the latter has been recovering little by little during the last two years. Today, there's even +130% of international tourist arrivals in the world compared to 2021.


That said, we don't yet know if there will be blue skies in the near future for the tourism industry.


Innovative companies that have put the traveler experience at the heart of their approach


By train, plane, car, or boat: there are so many ways to explore the world around us—even in a pair of good walking shoes and with a backpack. But to find the right destination, the right accommodation, or simply the best practices when traveling, there are some companies that can help us.


Perhaps you've heard of a few of these operations?

  • Airbnb, allowing users to book rentals from individuals, hotel companies and investors
  • American Express, specializing in payment methods and is known for its traveler's checks
  • BCD Travel, a business travel agency
  • Booking Holdings, with its travel fare aggregators and travel fare metasearch engines
  • Expedia, operating several online travel agencies in more than 60 countries
  • Trivago, a hotel comparison service
  • TUI Group, a travel and tourism business
  • ...


There are many more. Putting innovation on the agenda, startups allow you to optimize your travel:

  • Airalo, an eSIM solution that allows you to remotely activate and/or deactivate your SIM card and control your roaming charges
  • Ditto, a platform that provides you with a real-time database, capable of synchronizing data with or without the internet for mobile, web, IoT, and server applications
  • Troop, a company that optimizes travel destination selection based on cost, length of stay, ease of travel, visa requirements, carbon footprint, and more
  • Ulysse, a flight comparison service that improves the user experience by offering a clear service with no hidden fees or ads
  • Yoti, a platform that allows users to create their own reusable digital identity on their smartphone (can be shared multiple times with organizations)

And there are still more!


Tourism trends in 2022

Responsible tourism for a grateful and healthy planet


From now on, the originality of the chosen destination is not all that counts. Environmental factors have come into play as travelers opt for more environmentally friendly travel.


Since 2007, June 2nd has become the world day for more responsible and virtuous tourism. It allows tourists to opt for less polluting and more authentic excursions, which in turn preserves natural resources while bringing relative improvement to locals in the destination communities.


The term "alternative tourism" is used to describe the alternatives to mass tourism. It comes in different forms:

  • sustainable and responsible tourism that factors in economic, social, and environmental issues by meeting the needs of local communities
  • fair and solidarity tourism, which puts at the heart of its priorities the principles of fair trade
  • social or alternative tourism, which promotes activities and practices for the greatest number
  • participatory tourism, which involves the local host population in the various activities carried out by tourists
  • adventure tourism, combining exploration and discovery


On this occasion, startups want to combine innovation in tourism and environmental preservation like Fairmoove, for example, which promotes responsible, positive, and joyful tourism through its platform for booking travel, accommodation, and activities with positive environmental impact that respect eco-responsible values.


Inclusive tourism that promotes accessible travel for all


This year, a report was published by the World Travel and Tourism Council highlighting the need to consider experiences of travelers with disabilities and reduced mobility in order to make the tourism sector more accessible and inclusive for all.


Travel agencies like Mobee, then, promote inclusive tourism by allowing anyone to travel and do activities around the world—regardless of disability or needs encountered throughout the trip.

Immersive tourism with augmented reality


Thanks to the development of augmented reality, tourism can be seen in a new light: immersive and interactive travel experiences that make you explore stories of a place, or find activities around you, for ever more fun during your excursions. This is what the FlippAR Go app for iOS and Android offers.


Is time travel already possible? Yes, it is... well, almost! In partnership with tourist offices and other national monuments, startup SkyBoy creates virtual and cinematic experiences that allow you to dive into the vestiges of the past.


Virtual tourism for a trip in the metaverse


Today, with new technologies in the tourism and travel industry, there is no need to leave home! Companies such as Equinox or Delta Reality have the ambition to join forces with travel agencies to develop diverse and interactive contents—even playful—in augmented, virtual, and mixed reality, highlighting various destinations. With this innovation, users can experience entirely new ways of traveling.


Still in this growing trend, some cities have already announced their launch in the metaverse:

  • Ankara, Turkey
  • Bari, Italy
  • Benidorm, Spain
  • Helsinki, Finland
  • Los Angeles, USA
  • Seoul, Korea
  • Tokyo, Japan


Even the Cannes Film Festival has gotten involved, inviting itself into the Fortnite metaverse!


Space tourism: "two adults, round trip to the moon?"


Well, we're not quite there yet.


Although it's easy to associate space tourism with pollution emitted from a shuttle launch, this type of tourism is only in beta mode for the moment. It would involve sending scientists into space to experiment with any kind of test project, in order to evaluate whether they should be launched farther and on a larger scale.


Companies like SpaceX have broken all records by making innovation after innovation, while NASA prefers to remain on guard and use state-of-the-art technology. The biggest example lately has been reusable spaceships.


A dated and concrete Space Perspective project plans to launch a minimized environmental impact capsule as early as 2024 that would allow tourists to view the earth from 30 kilometers above.


You heard right: For now, space "tourism" is not widespread and requires deep pockets to access it. Your family's trip to the moon is not set for tomorrow!


As you can see, all these innovations require tech resources to be as optimal as possible. But what are they?


Woman on a computer


Why are tech jobs essential in the tourism industry?

The web developer in tourism


Developers are essential for travel platforms. They are the ones who develop the travel interfaces, and who allow tourists to book their stay, consult the different offers available, and much more! They design its architecture and guarantee the quality of the platform's code, its maintenance, and improvement.


➡️ Become a web developer in five months!


The data analyst in tourism


Data analysts are the ones who crunch and control data. Without data, it's impossible to have the best possible recommendations to find the right destination, accommodation, and/or means of transportation. They will process and analyze the large volume of data at their disposal and contribute to reports and analyses.


➡️ Become a data analyst in five months!


The web designer in tourism


Web designers, meanwhile, oversee interface layout to ensure a successful user experience: 

  • reflection on the site's hierarchy, structure, accessibility, and ergonomics
  • facilitated implementation of a qualitative visual identity
  • creation of illustrations, visuals and animated media to enrich visual site content


Cybersecurity jobs in tourism


Network technician, secure infrastructure administrator, cybersecurity analyst, and more... All these roles have become essential for companies. Indeed, with the rapid digitalization of the tourism sector, companies need travel interfaces and protection from intrusions.


To learn more...


If the tech world interests you and you'd like to make a difference in the world of tomorrow, try our 100% free online prep courses to see if this is the right field for you:



Signature of Mélanie Coltel