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5 good reasons to learn to code when you are an entrepreneur

Published on 01 October 2019

Reading time 2 minutes

You have ideas in your head? You want to get started but you don't know where to start? We'll guide you!

Here are 5 good reasons to learn to code when you are an entrepreneur.


1. Manage your projects independently

As an entrepreneur, you may not be able to afford to hire a developer right from the start of the project. By learning to code, you can develop your prototype on your own. You can start your project quickly without relying on service providers and without paying a penny. And you can code as many ideas as you want without any restrictions. The only limit is your imagination. And if you surround yourself with developers for the rest of your project, communication will only be easier. It is much easier to communicate with an integrator or developer when the terms “div" and "cms" are not totally foreign!

2. Develop technically feasible projects

By learning to code, you will become a better manager because you will understand how the development process works, why some programming languages are used, and whether or not they allow you to implement your ideas. You will have a better idea of what is technically possible before you start your project, and you will be able to better explain your ideas to developers. You will also be able to avoid unpleasant surprises (a feature that is important to you but not feasible, for example) and you will be able to better plan the time and resources needed to develop your project.

3. Become an outstanding Growth Hacker and get your startup to new heights

As an entrepreneur, the growth of your business is essential. You know where your potential customers are but you can't reach them? Thanks to programming, you can create your own tools that will allow you to reach a wider target audience, get to know your customers better and interact with them more easily. You will be able to test your tools, modify them quickly according to the company's needs and monitor their impact on your sales.

4. Become more creative and agile

Because programming is not only technical, it also opens up a whole new field of possibilities. By learning to code, you will think like a developer. And a developer understands how a system is structured, identifies vulnerabilities and is able to either optimally reuse existing tools or imagine secondary uses for certain functionalities. Being a developer is a state of mind that requires logic, rigour, creativity, flexibility and a global understanding of the project. This state of mind can only be an advantage for an entrepreneur.

5. Attract the right talent 

To have a successful business, it is essential to recruit the right team. However, it is very likely that you will have to hire developers, integrators, or even a CTO. So you have to be able to understand what makes a developer so talented. By learning to code, you will know which key skills to look for in your future talents.


Do you want to learn about programming or receive support to develop a viable MVP?

Contact us or apply directly on our Odyssey platform.


See you soon!